Indie dev Nirvana syndrome

We're at a really interesting turning point in the history of gaming. Indie developers are becoming famous, and then the gaming press act like starved shark paparazzi any time they say anything. At what point does it become wrong? They just want to have small, normal conversations and be themselves, not have their newest conversation plastered all over gaming news. They want to keep making a hundred silly little crappy prototypes, not feel pressured into making things just because they showed an completely uncertain-future sketch.